However, substantive reduction in smoking rates will only occur with a comprehensive suite of measures, already strongly supported in the community
Risk beliefs were captured using an 8-item scale 2124 that asked participants to compare each study cigarette to regular cigarettes on eight statements (i.e., lower in nicotine, lower in tar, less addictive, less likely to cause cancer, has fewer chemicals, is healthier, makes smoking safer, helps people quit smoking) using a 5-point response scale (1=definitely untrue, 5=definitely true)
Leventhal notes, increasing risk for things like attention deficit hyperactivity disorder (ADHD) and anxiety disorders
"Commercial for Virginia Slims cigarettes - 1968" via YouTube
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